My grandfather, Michel Nassif, founded the company in 1907.
He was a gifted scientist who was blessed with intuition, curiosity and imagination - qualities which helped him launch and build the business.
His son Raymond Nassif, my father, became CEO in 1945.
He was a more pragmatic character than his father, but shared his qualities of imagination and intuition.
I became CEO in 2013.
I like to think I’ve inherited their imaginative and pragmatic instincts - and hopefully added one or two of my own.

Our family company is now in its 114th year.
In that period there have been the usual highs and lows which all businesses experience.
It has survived two world wars, the Lebanese civil war, various crises and the recent Covid-19 crisis.
But despite these significant problems Michel Nassif & Fils is well placed for continued success.

We believe there are several reasons for this happy state of affairs.

• Family businesses enjoy a significant advantage.
  They can draw on the support, advice and instinct of other family members who are not involved in the daily running of the business.
  Wives and mothers play an important role in this respect.
• In the 114 years of our existence we have built lengthy business partnerships and success with many local and internationally known companies.
• We believe in good business practices and the power of Brands.
  Our start point with any potential business partner is to identify Brand potential and then build that potential into the long term.
• We try always to build business partnerships based on personal relationships and the trust that is embedded in an ethical approach to doing business.
  Our long-standing relationships with previous and current business partners is hopefully testimony to this.
• We value loyalty.
  Loyalty to our business partners and to our staff, some of whom have been with the company for decades.
  And loyalty to consumers, without whose reciprocal loyalty the Brands - and by extension the business itself - would be at risk.

For me, however, there is nothing quite so rewarding as listening to a happy customer expressing satisfaction at the product and service our company has provided.
Here’s an example of what I mean.

I was returning home on foot one day.
It was at a time when the port of Beirut had been closed for a while due to a security alert.
I heard my name being called and I noticed a lady some distance ahead of me.
‘Monsieur Nassif, Monsieur Nassif’, she cried.
‘Yes Madame, how may I help?’
‘I just want to thank you, Monsieur Nassif.
You see, my son is lactose intolerant and you are the only company that seems to have managed to ensure a regular supply of lactose intolerance products whilst the Port has been closed.
So thanks to you my son is able to drink and enjoy the Bjorg Soja he needs.’

Moments like these make it all worthwhile!

Please don’t hesitate to get in touch if you would like to talk to me/us or require further information.